I’m Ruben.
Systems thinker. Restlessly curious.
Obsessed with the pre-consensus-twilight where ideas take shape.
I work where creativity meets cognition—
at the edge of design, behavior, neuroscience, and AI.
Builder of brands, models,
ventures, and meaning.
Now building mā—an ethereal field of coherence.
Zen () shaped my mind, ma () shaped my life.
Stillness and the in-between—
the space that defines both my ethos and mā.
🜁 Amsterdam → San Francisco → Mill Valley